After going with a full rebrand in September 2020 and skewing their label design towards New York City design aesthetics, Hudson Whiskey hopes you finally take notice. Likely surprising many, Hudson Whiskey has been operating since 2003 and was the first New York distillery since Prohibition. Yet, the company has seemingly struggled to stand out to the unknowing or at the very least, stay in the mindshare of those who do know it. Story aside, Do the Rye Thing, which is in fact a rebranding of their Manhattan Rye, is quite the satisfying sipping rye. Why the company maintains a low age statement despite its many years distilling is anyone's guess, as it is the main drawback to an otherwise great tasting whiskey. This is a rye that forgoes much of the typical heat and spice of rye whiskeys, and instead puts forth a surprisingly delicate and fruit-leaning flavor profile. With a little more age and a little less grain, Hudson has a real winner here.